Día De Los Muertos
I worked with the Chicago based Upshot Agency to spotlight one of the holiday's most iconic characters, the Catrina. We used the Catrina as a way to showcase the core belief of the holiday, that for one day the dead can cross to the world of the living and celebrate with their loved ones. The Catrina and the set of illustrations were used across primary and secondary packaging, social and digital displays and featured an AR experience that allowed for consumers to engage further with the packaging. Illustrations were made on Adobe Photoshop and Adobe Illustrator. Upshot Agency Creative direction by Gaba Gonzalez Art Direction by Allie Musial ___ Design by Mostafa Abdelmawla Graphic Design and photos by Laurent Varlet Special thanks to the Upshot Team and friends Gaba Gonzalez, Kimber Nussbaum, Sarah Altenburg, David Ellerbrock, Jannelle Mcknight, Allie Musial, Diana Panek, Kat Tushim, Jenny Ha, Zach Ressie, Ross Park, Jose Anthony and all the people in Chicago and Las Vegas who helped to make this job.